Monday, November 17, 2008


Everybody in business likes it when a satisfied customer refers someone else to that business and the new people become customers also. Referrals are prized in business because (a) they don't cost a lot like advertising does; and (b) it's an already-satisfied customer giving the recommendation, which makes it a lot more likely the new person will buy.

Sometimes a referral is merely introducing one friend to another friend. "Bob," I might say at a gathering, "this is my friend Al. I've known Al for 20 years, and since he's in town, I wanted the two of you to get acquainted." I do that a lot, since I have friends in many different locations and circumstances. I enjoy seeing them having fun together and making new friendships.

What sort of referrals would you want to receive? A hairdresser, perhaps, or a golf coach? Or a gardener, carpenter or carpet cleaner? Most of us enjoy hearing about someone whose knowledge and skills can be useful to us. And I've enjoyed giving referrals for those I know who have special abilities that will help others.

The best referral of all, though, is one that will change your life forever. Not the diet-and-exercise kind of change, but the spiritual kind. Getting introduced to the Savior of the world is definitely a referral that will change your life! Remember when that happened to you? And has that truly changed your life? I should hope so!

Christianity has been one giant referral network for almost 2,000 years. Jesus told the disciples to 'go, and make disciples of all nations' in Matthew 28:19. Those who went out 'preached the good news about Jesus wherever they went' (Acts 8:4). And everywhere, people believed. Some of them told others, who told others, and then finally someone told you.*

And since Jesus, the Son of God, is not only your Lord, and your Savior, but also your Friend, doesn't it make sense to refer another friend to Him? And since He has changed your life so much, isn't it likely that He will also help your other friends too? It's worth thinking about.

We're winding up to the Advent season, a time that commemorates the first coming of Christ and anticipates His second coming. This could be a time that a friend or family member will either ask you about, or be more open to, the whole question of who this Jesus was and is. Your introduction of one Friend to another could change that person's life forever. How about giving a referral to someone you know?

*If nobody has told you, I'm telling you now -- Jesus, the Son of God, came to this earth in the flesh to bring you back into a full relationship of love with the God who created you. That relationship is something God had planned from the first, and when it got messed up by humans, he was determined not to let that stop him. In fact, he had already known this would happen and planned for it. God's most precious plan, since before he made the whole universe, was for us to become his children (see some of these other blogs for more) and have a close and fun relationship with him, forever and ever. Interested in knowing more? Let me know.

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